We all know how important users are. Still, when budgets and timelines get tight, engaging with your actual site visitors is often the first thing to go.
No matter what the client size, we have found that it doesn't have to be that way! Not only can user perspectives be included efficiently, their prominent inclusion helps the entire team function more smoothly. Decisions become easier. Collaboration goes more smoothly. Content strategy becomes clearer. And you make better websites!
The goal of this session is to offer on-the-ground tactics for
— understanding user experiences and mental models
— applying what you've learned about user behavior to UX, design & content strategy
— lightweight approaches to usability testing
— how to make sure your own (and your clients') assumptions don't get in the way
— prioritizing development work with users in mind
If you've ever felt like you "should do more" on the user research or usability front but don't know where to start, this session is for you!
Attendees will leave with concrete tools and how-to's for incorporating real users & user perspectives into their site design & development processes.